The Place of Simple Joy
Simple joy starts with honest things. Handmade, no frills, built to last. My jewelry is made in my workshop in the Eifel, everything else I pick from people who are wired the same way I am. Nothing watered down. Just honest craftsmanship.
Start small. Wear it big.
Under €200. Same workshop, same hands.
The guy at the workbench
I'm Holger. In my workshop in the Eifel, pieces get cast, forged, filed and polished until they're the way I'd wear them myself. Anything I don't make myself comes from craftsmen I trust.
Got a question, a special request or not sure about your size? Write to me. No customer service team here.
You get me.
Let customers speak for us
For all the rebels, fathers, artists, rockers, chefs, rugged guys, wordsmiths, motorcyclists, cyclists, surfers, and icons. Or if you're just a chill guy.
Close to the heart
Pendants
Pendant made of solid sterling silver. For a memory, for a person, or simply because you like it.
Only you know the story behind it.
for every day
Necklaces
Chains in sterling silver, fine or solid. Worn plain or with a pendant, high-polished or darkly oxidized.
Real silver. No bullshit.
Standing out without standing out
Bangles & Bracelets
Silver, leather, or both.
Good stuff for your wrist.
Chef's knives, hunting knives and outdoor knives
Knives
A tool that sticks with you through thick and thin.
Cuts. Holds. Lasts.
NO COSTUME
Imagine: a solid silver ring on your hand. You put it on in the morning, and it stays. At the office, on the machine, grilling with the guys. Every scratch tells of your adventures, the big and the small.
You don't have to prove anything to anyone. But anyone who looks closely notices: There is more to you than meets the eye.
Not a costume. A part of you.
Inside the workshop
Men’s jewelry by SCHMAAL – for men with attitude
Are you looking for men's jewelry that doesn't look like gumball machine trinkets? Then SCHMAAL is exactly where you need to be. No off-the-shelf stuff here – only authentic men's jewelry, handmade, solid, uncompromising.
Jewelry for men means: No frills. Instead, rings, chains, and bracelets that make a statement. That feel substantial. Solid sterling silver, finished by hand in my workshop in Mechernich in the Eifel. With more soul than many a lifestyle influencer.
SCHMAAL jewelry isn't meant to please everyone – it's meant for you. Elegant or rugged, bold or understated – you decide. Only one thing matters: It suits you. And not because it's trendy, but because it's real.
What makes handmade jewelry so special? The difference is in the details. Not from an assembly line, but from a workbench. Every piece of jewelry goes through my hands before it gets to you. And then it lives with you and ages with you.
Silver or gold? A matter of taste. Silver is cool, direct, and practical for everyday wear. Gold? It radiates power – and clearly says: I know who I am. You'll find silver in the shop; I make gold to order.
No matter what you choose: the main thing is that it feels like you.
So no more half-heartedness. Time for jewelry that suits men. Time for SCHMAAL.








